Client vs. Customer: What’s the Legal Difference in Real Estate?

When you're buying or selling in Edmonton, it's easy to assume all real estate representatives work the same. But there's a critical difference—your legal rights depend entirely on whether you're a client or a customer.

What's a Client?

A client has signed a written representation agreement with a REALTOR®. That means they benefit from fiduciary duties—loyalty, confidentiality, disclosure, full representation, and competence.

What's a Customer?

As a customer, the agent must deal with you fairly and honestly, but that's it. They don’t owe you loyalty, must only disclose what’s legally required, and aren't obligated to advocate for your best interests.

Why It Matters

• Negotiation Power: A client’s agent fights for your position, whereas a customer’s agent can’t.
• Disclosure Obligations: Client representatives must protect your confidentiality—even about your motivations.
• Advocacy: Clients get strategic guidance, market insights, and legal risk mitigation; customers do not.

How to Become a Client — Not Just a Customer

1. Sign a written buyer or seller agreement.
2. Ensure it outlines scope of services, fees, and duty owed.
3. Keep all communication documented and in writing.

Your Rights in Edmonton Real Estate

Choosing representation isn’t just semantics — it’s about protecting your wallet and your future. As a client, you are *represented*. As a customer, you’re not.

Thinking of buying or selling? Let’s formalize our relationship so you stay informed, protected, and empowered.