Understanding Commission Options When Listing a Home

There’s more than one way to pay your REALTOR®, but not all methods are created equal. Here's what you need to know:

1. Performance-Based Model

This model ensures your REALTOR® only gets paid after you’ve accepted an offer and the buyer has taken possession. It means your agent is motivated to get you the best price and service possible—your success is their success. This commission amount is negotiated at the onset between the seller and the agent.

2. Flat Fee or “Mere Posting”

This option asks you to pay upfront, regardless of whether your home sells. Need staging, photography, or negotiation help? That’s extra. Plus, many sellers forget they’re still expected to pay the buyer’s agent…

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Selling a home isn’t just about square footage and comps—it’s emotional. You’ve built memories here. Every creak in the floor and corner of the kitchen holds a moment. So why risk selling it alone?

Here are 10 reasons why hiring a REALTOR® to sell your Edmonton home is more than just a smart move—it’s essential:

  1. Emotional Anchor: REALTORS® keep you grounded when emotions rise. They offer calm, experienced advice when stress peaks.
  2. Market Mastery: They understand real estate listings and local trends, knowing exactly how to price your home for maximum value.
  3. Strategic Pricing: Overprice and your house sits. Underprice and you leave money behind. REALTORS® strike the sweet spot.
  4. Marketing Firepower: From social media blitzes to…

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Canada Day 2025: Celebrating Our True North Strong and Free

Published by Ron Alfred De Guzman | MaxWell Realty Blogs | June 30, 2025


As the red and white maple leaf flags flutter in the summer breeze and communities across the nation prepare for one of our most cherished celebrations, Canada Day 2025 promises to be an extraordinary showcase of Canadian pride, heritage, and unity. This July 1st marks another milestone in our country's remarkable journey—a journey that began on this very date in 1867 when the British North America Act united Nova Scotia, New Brunswick, and the Province of Canada into a single dominion.

The Rich Heritage Behind the Celebration

What we now know as Canada Day has a fascinating evolution that mirrors our nation's…

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The First Day of Summer in Canada: June 20, 2025 – A Celebration of Light and Culture

Published by Ron Alfred De Guzman | MaxWell Realty Blogs | June 20, 2025

Today marks the longest day of the year in Canada and the official first day of summer—a celestial celebration that brings together ancient traditions and vibrant culture.

When the Sun Reaches Its Peak

At exactly 10:42 PM EDT tonight, Friday, June 20, 2025, summer officially begins as our planet's northern axis tilts at its Maximum 23.5-degree angle toward the Sun¹. This creates extended daylight that varies dramatically across Canada: Ottawa enjoys nearly 17 hours of sunlight (sunrise at 5:15 AM, sunset at 8:55 PM), while northern communities like Whitehorse and Yellowknife…

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Inventory rising in Edmonton could be a sign of a shifting property market

Edmonton, June 2, 2025: There were 2,967 residential unit sales in the Greater Edmonton Area (GEA) real estate market during May 2025, representing a 9.7% increase from April 2025 and a 7.9% decrease from May 2024. New residential listings totalled 4,917, representing a 27.8% increase from April 2025 and a 16.1% increase over the previous year. The overall inventory in the GEA increased 19.9% month-over-month and 13.2% year-over-year.

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Dear Reader,

June marks Homeownership Month in the real estate world. As most people know, one of the advantages of homeownership is the ability to build equity. However, just the passing of time isn’t enough to fully maximize your investment. Properly maintaining your home is key to being able to sell for the highest possible price. 

 That’s why I am sending you this e-newsletter — to provide helpful tips and information for maximizing the value of your home. This month’s edition features an article about how planting pollinator-friendly plants can help your garden thrive. If you are a parent, you know how quickly children’s rooms can become disorganized. Read about how to manage the mess and keep their rooms looking stylish and organized. Last,…

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Join MaxWell Realty in Celebrating World Franchise Day 2025

Published by Ron Alfred De Guzman | MaxWell Realty Blogs | June 11, 2025

June 11, 2025 isn't just another Tuesday—it's the inaugural World Franchise Day, a groundbreaking global celebration that puts franchisees front and center as the driving force behind thriving local communities.

This historic day, launched by the World Franchise Council (WFC), shines a spotlight on the entrepreneurs who bring jobs, innovation, and genuine community spirit to neighborhoods across the globe. With the franchise industry poised for explosive growth—expecting total output of U.S. franchising to exceed $936.4 billion in 2025, representing a 4.4% jump in just 12 months¹—there's never been a more…

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Picture this: it's 7 AM on a chilly Edmonton morning, and you're standing at the crossroads of Canadian coffee culture. To your left, the familiar red and white sign of Tim Hortons beckons with promises of a quick double-double and maybe a Boston cream. To your right, a cozy indie café with exposed brick walls and the aroma of freshly roasted beans calls your name. Which way do you turn?

If you're like most Edmontonians, you've probably found yourself in this exact scenario more times than you can count. The great Canadian coffee debate isn't just about caffeine—it's about culture, community, and what truly fuels your day.

The Case for Tim Hortons: More Than Just Coffee

Let's be honest—Tim Hortons isn't just a coffee shop in Canada; it's…

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Bank of Canada Maintains 2.75% Policy Rate: Housing Market Impact

Published by Ron Alfred De Guzman | MaxWell Realty Blogs | May 27, 2025

DISCLAIMER: This analysis is for informational purposes only. MaxWell Realty does not provide specific financial or investment advice to realtors, buyers, or sellers. The information presented should not be relied upon for making real estate or financial decisions. Always consult qualified professionals for personalized guidance.

The Bank of Canada held its overnight rate at 2.75% on June 4, 2025, marking the first pause since June 2024 (Bank of Canada, 2025a). With the Bank Rate at 3% and deposit rate at 2.70%, this decision reflects caution amid U.S. trade tensions and inflation concerns.

Economic…

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