Client vs. Customer: What’s the Legal Difference in Real Estate?

Posted by Kevin Grenier on July 2nd, 2025

When you're buying or selling in Edmonton, it's easy to assume all real estate representatives work the same. But there's a critical difference—your legal rights depend entirely on whether you're a client or a customer.

What's a Client?

A client has signed a written representation agreement with a REALTOR®. That means they benefit from fiduciary duties—loyalty, confidentiality, disclosure, full representation, and competence.

What's a Customer?

As a customer, the agent must deal with you fairly and honestly, but that's it. They don’t owe you loyalty, must only disclose what’s legally required, and aren't obligated to advocate for your best interests.

Why It Matters

• Negotiation Power: A client’s agent fights for your position, whereas…

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Commission Models for Selling Your Edmonton Home – REALTOR® Guide

Posted by Kevin Grenier on June 30th, 2025

Understanding Commission Options When Listing a Home

There’s more than one way to pay your REALTOR®, but not all methods are created equal. Here's what you need to know:

1. Performance-Based Model

This model ensures your REALTOR® only gets paid after you’ve accepted an offer and the buyer has taken possession. It means your agent is motivated to get you the best price and service possible—your success is their success. This commission amount is negotiated at the onset between the seller and the agent.

2. Flat Fee or “Mere Posting”

This option asks you to pay upfront, regardless of whether your home sells. Need staging, photography, or negotiation help? That’s extra. Plus, many sellers forget they’re still expected to pay the buyer’s agent…

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