Found 3 blog entries tagged as selling a house.

You’ve spent years building equity in your Edmonton home. Now you’re ready to sell—and naturally, you want the best possible price. But here's the truth that doesn't get talked about enough:

The single greatest advantage you can give yourself in any sale is a skilled negotiator in your corner.

Why Negotiation Matters More Than Ever

The real estate market isn’t just about listings and offers—it’s a battleground of psychology, timing, and positioning. Today’s buyers are informed, strategic, and often represented by experienced agents. If your REALTOR® isn’t matching that level of expertise, you could be the one leaving money on the table.

The Mistake Most Sellers Make

Some sellers believe a good home "sells itself." While curb appeal…

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Understanding Commission Options When Listing a Home

There’s more than one way to pay your REALTOR®, but not all methods are created equal. Here's what you need to know:

1. Performance-Based Model

This model ensures your REALTOR® only gets paid after you’ve accepted an offer and the buyer has taken possession. It means your agent is motivated to get you the best price and service possible—your success is their success. This commission amount is negotiated at the onset between the seller and the agent.

2. Flat Fee or “Mere Posting”

This option asks you to pay upfront, regardless of whether your home sells. Need staging, photography, or negotiation help? That’s extra. Plus, many sellers forget they’re still expected to pay the buyer’s agent…

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Why You Need a REALTOR® to Sell Your Edmonton Home – Top 10 Reasons

Selling a home isn’t just about square footage and comps—it’s emotional. You’ve built memories here. Every creak in the floor and corner of the kitchen holds a moment. So why risk selling it alone?

Here are 10 reasons why hiring a REALTOR® to sell your Edmonton home is more than just a smart move—it’s essential:

  1. Emotional Anchor: REALTORS® keep you grounded when emotions rise. They offer calm, experienced advice when stress peaks.
  2. Market Mastery: They understand real estate listings and local trends, knowing exactly how to price your home for maximum value.
  3. Strategic Pricing: Overprice and your house sits. Underprice and you leave money behind. REALTORS® strike the sweet…

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